With the rise of short-video platforms, such as Douyin (or TikTok as it is known outside of China), more and more young girls have begun to go live in order to gain followers and attention. However, this trend has also brought about concerns surrounding the psychological impact on these girls. In this article, we will explore the psychology of girls going live on Douyin.
Firstly, it is important to understand the motivation behind girls going live on Douyin. Many girls, especially those in their teenage years, are seeking validation and acceptance from their peers. They believe that by gaining a large number of followers and viewers, they will become more popular and successful. These girls are often looking for approval from their peers and use Douyin as a way to gauge their social status.
Unfortunately, the constant pressure to gain more followers and viewers can have negative psychological impacts on the girls. Social comparison theory suggests that people tend to compare themselves to others who they perceive as better off than themselves, leading to feelings of inadequacy and low self-esteem. With Douyin live streaming, these girls are constantly exposed to others who have more followers, are more popular, or more attractive, leading to these negative feelings.
Moreover, the girls may feel pressure to constantly be entertaining and engaging in their live streams. They must maintain a certain level of energy and excitement, leading to possible burnout and exhaustion. The pressure to constantly perform may also lead to self-esteem issues if they do not receive the desired number of viewers or followers.
Another issue is the potential exposure to cyberbullying. While the vast majority of viewers may be supportive and positive, there are always some who choose to make negative comments and cyberbully. This can be especially damaging for teenage girls who may already struggle with self-esteem and confidence.
Furthermore, the constant need to create content and engage with followers can blur the line between an online persona and real-life identity. Girls may begin to feel as though their worth is tied to their online popularity and begin to isolate themselves from their real-life relationships and responsibilities. The pressure to maintain the online persona can become all-consuming and lead to mental health issues such as anxiety and depression.
In conclusion, while the trend of girls going live on Douyin can seem harmless and entertaining, it is important to remember the potential psychological impacts on these young girls. The pressure to gain validation and attention can lead to a host of negative emotions and mental health issues. Therefore, it is important for both parents and society as a whole to be aware of these issues and work to promote healthy self-esteem and body image in young girls.
